We present a framework for constructing small, strong mixed-integer formulations for disjunctive constraints. Our approach is a generalization of the logarithmically-sized formulations of Vielma and Nemhauser for SOS2 constraints, and we offer a complete characterization of its expressive power. We apply the framework to a variety of disjunctive constraints, producing novel, small, and strong formulations for outer approximations of multilinear terms, generalizations of special ordered sets, piecewise linear functions over a variety of domains, and obstacle avoidance constraints.