Product Assortment Competition with the Decoy Effect

The fraction of customers who choose a particular item from among a set of available items can be increased significantly by the inclusion of a related inferior (and apparently irrelevant) item in the choice set. This violation of the independence from irrelevant alternatives and the regularity properties is called the decoy effect, dominance effect, or … Read more

Choice Based Revenue Management for Parallel Flights

This paper describes a revenue management project with a major airline that operates in a fiercely competitive market involving two major hubs and having more than 30 parallel daily flights. The market has a number of unusual characteristics including (1) almost half of customers choose not to purchase the tickets after booking; (2) about half … Read more