Efficient presolving methods for the influence maximization problem in social networks

We consider the influence maximization problem (IMP) which asks for identifying a limited number of key individuals to spread influence in a social network such that the expected number of influenced individuals is maximized. The stochastic maximal covering location problem (SMCLP) formulation is a mixed integer programming formulation that effectively approximates the IMP by the … Read more

Convex relaxation for finding planted influential nodes in a social network

We consider the problem of maximizing influence in a social network. We focus on the case that the social network is a directed bipartite graph whose arcs join senders to receivers. We consider both the case of deterministic networks and probabilistic graphical models, that is, the so-called “cascade” model. The problem is to find the … Read more