The impact of passive social media users in (competitive) influence maximization

A frequently studied problem in the context of digital marketing for online social networks is the influence maximization problem that seeks for an initial seed set of influencers that trigger an information propagation cascade (in terms of message-forwarding) of expected maximum impact. The studied problems typically neglect that the probability that individuals only view content … Read more

Efficient presolving methods for the influence maximization problem in social networks

We consider the influence maximization problem (IMP) which asks for identifying a limited number of key individuals to spread influence in a social network such that the expected number of influenced individuals is maximized. The stochastic maximal covering location problem (SMCLP) formulation is a mixed integer programming formulation that effectively approximates the IMP by the … Read more

An exact algorithm for robust influence maximization

We propose a Branch-and-Cut algorithm for the robust influence maximization problem. The influence maximization problem aims to identify, in a social network, a set of given cardinality comprising actors that are able to influence the maximum number of other actors. We assume that the social network is given in the form of a graph with … Read more

Large-scale Influence Maximization via Maximal Covering Location

Influence maximization aims at identifying a limited set of key individuals in a (social) network which spreads information based on some propagation model and maximizes the number of individuals reached. We show that influence maximization based on the probabilistic independent cascade model can be modeled as a stochastic maximal covering location problem. A reformulation based … Read more

An Efficient Linear Programming Based Method for the Influence Maximization Problem in Social Networks

The influence maximization problem (IMP) aims to determine the most influential individuals within a social network. In this study first we develop a binary integer program that approximates the original problem by Monte Carlo sampling. Next, to solve IMP efficiently, we propose a linear programming relaxation based method with a provable worst case bound that … Read more

Least cost influence propagation in (social) networks

Influence maximization problems aim to identify key players in (social) networks and are typically motivated from viral marketing. In this work, we introduce and study the Generalized Least Cost Influence Problem (GLCIP) that generalizes many previously considered problem variants and allows to overcome some of their limitations. A formulation that is based on the concept … Read more