Potential-based flows provide an algebraic way to model static physical flows in networks, for example, in gas, water, and lossless DC power networks. The flow on an arc in the network depends on the difference of the potentials at its end-nodes, possibly in a nonlinear way. Potential-based flows have several nice properties like uniqueness and acyclicity. The goal of this paper is to provide an overview of the current knowledge on these models with a focus on optimization problems on such networks. We cover basic properties, computational complexity, monotonicity, uncertain parameters, and the corresponding behavior of the network as well as topology optimization.