Multiperiod Multiproduct Advertising Budgeting: Stochastic Optimization Modeling

We propose a stochastic optimization model for the Multiperiod Multiproduct Advertising Budgeting problem, so that the expected profit of the advertising investment is maximized. The model is a convex optimization problem that can readily be solved by plain use of standard optimization software. It has been tested for planning a realistic advertising campaign. In our … Read more

Solving the quadratic assignment problem by means of general purpose mixed integer linear programming solvers

The Quadratic Assignment Problem (QAP) can be solved by linearization, where one formulates the QAP as a mixed integer linear programming (MILP) problem. On the one hand, most of these linearization are tight, but hardly exploited within a reasonable computing time because of their size. On the other hand, Kaufman and Broeckx formulation [1] is … Read more

Effective formulation reductions for the quadratic assignment problem

In this paper we study two formulation reductions for the quadratic assignment problem (QAP). In particular we apply these reductions to the well known Adams and Johnson [2] integer linear programming formulation of the QAP, which we call formulation IPQAP-I. We analyze two cases: In the first case, we study the effect of constraint reduction. … Read more

Solving the uncapacitated facility location problem with semi-Lagrangian relaxation

The semi-Lagrangian Relaxation (SLR) method has been introduced in Beltran et al. (2006) to solve the p-median problem. In this paper we apply the method to the Uncapacitated Facility Location (UFL) problem. We perform computational experiments on two main collections of UFL problems with unknown optimal values. On one collection, we manage to solve to … Read more