Hsin-Chan Huang

Price Optimization with Practical Constraints

  • Lanshan Han
  • Hsin-Chan Huang
  • Alvin Lim
  • Xiaojie Wang
    • Categories (Mixed) Integer Nonlinear Programming, Constrained Nonlinear Optimization, Yield Management Tags , , , , ,

    In this paper, we study a retailer price optimization problem which includes the practical constraints: maximum number of price changes and minimum amount of price change (if a change is recommended). We provide a closed-form formula for the Euclidean projection onto the feasible set defined by these two constraints, based on which a simple gradient … Read more

    Marketing Mix Optimization with Practical Constraints

  • Hsin-Chan Huang
  • Alvin Lim
  • Jiefeng Xu
    • Categories (Mixed) Integer Nonlinear Programming, Marketing, Second-Order Cone Programming Tags , , , , , ,

    In this paper, we address a variant of the marketing mix optimization (MMO) problem which is commonly encountered in many industries, e.g., retail and consumer packaged goods (CPG) industries. This problem requires the spend for each marketing activity, if adjusted, be changed by a non-negligible degree (minimum change) and also the total number of activities … Read more