Alvin Lim It is well-established that increased product visibility to shoppers leads to higher sales for retailers. In this study, we propose an optimization methodology which assigns product categories and subcategories to store locations and sublocations to maximize the overall visibility of products to shoppers. The methodology is hierarchically developed to meet strategic and tactical layout planning … Read more
In this paper, we study a retailer price optimization problem which includes the practical constraints: maximum number of price changes and minimum amount of price change (if a change is recommended). We provide a closed-form formula for the Euclidean projection onto the feasible set defined by these two constraints, based on which a simple gradient … Read more
In this paper, we solve the multiple product price optimization problem under interval uncertainties of the price sensitivity parameters in the demand function. The objective of the price optimization problem is to maximize the overall revenue of the firm where the decision variables are the prices of the products supplied by the firm. We propose … Read more
In this paper, we address a variant of the marketing mix optimization (MMO) problem which is commonly encountered in many industries, e.g., retail and consumer packaged goods (CPG) industries. This problem requires the spend for each marketing activity, if adjusted, be changed by a non-negligible degree (minimum change) and also the total number of activities … Read more