The impact of passive social media viewers in influence maximization

A frequently studied problem in the context of digital marketing for online social networks is the influence maximization problem that seeks for an initial seed set of influencers to trigger an information propagation cascade (in terms of active message forwarders) of expected maximum impact. Previously studied problems typically neglect that the probability that individuals passively … Read more

Determining locations and layouts for parcel lockers to support supply chain viability at the last mile

The pandemic caused by the corona virus SARS-CoV-2 raised many new challenges for humanity. For instance, governments imposed regulations such as lockdowns, resulting in supply chain shocks at different tiers. Additionally, delivery services reached their capacity limits because the demand for mail orders soared temporarily during the lockdowns. We argue that one option to support … Read more

Trust your data or not – StQP remains StQP: Community Detection via Robust Standard Quadratic Optimization

We consider the Robust Standard Quadratic Optimization Problem (RStQP), in which an uncertain (possibly indefinite) quadratic form is extremized over the standard simplex. Following most approaches, we model the uncertainty sets by ellipsoids, polyhedra, or spectrahedra, more precisely, by intersections of sub-cones of the copositive matrix cone. We show that the copositive relaxation gap of … Read more

Least cost influence propagation in (social) networks

Influence maximization problems aim to identify key players in (social) networks and are typically motivated from viral marketing. In this work, we introduce and study the Generalized Least Cost Influence Problem (GLCIP) that generalizes many previously considered problem variants and allows to overcome some of their limitations. A formulation that is based on the concept … Read more

Determining optimal locations for charging stations of electric car-sharing systems under stochastic demand

In this article, we introduce and study a two-stage stochastic optimization problem suitable to solve strategic optimization problems of car-sharing systems that utilize electric cars. By combining the individual advantages of car-sharing and electric vehicles, such electric car-sharing systems may help to overcome future challenges related to pollution, congestion, or shortage of fossil fuels. A … Read more